Mastering Persuasion Through Story
Guided by the neuroscience of decision making, Trial Story has developed an approach that empowers each lawyer to identify then offer the single strongest story of their case. A story imbued with persuasive power by our common understanding of human nature, motivation, and emotion.
Our Belief
At Trial Story, we believe in the power of narrative to create just outcomes in the courtroom.
Trial Story was founded on the belief that the power of the single strongest story does not lie in winning converts; instead that story poses the most natural pathway for the trier of fact to walk – one they will find both satisfyingly predictable, and totally inevitable.
Our Services
-
Continuing Legal Education Programs
Our interactive programs draw from neuroscience to help courtroom advocates effectively use the elements of story and stakes to prepare and present their cases…
-
Custom Training for Law Firms & Entities
We tailor our instruction on story-driven advocacy to the particular needs of private, public interest and governmental entities and customize our training to the topics and time frame of your choosing…
-
Consultations for Individual Cases
Our founders work with you to brainstorm potential stories for your specific case and to select the best single story to tell at trial…
Meet Our Founders
Combining backgrounds in trial practice, academia, and documentary filmmaking with modern neuroscience research, we offer what we are convinced is the most persuasive protocol for organizing and presenting cases. We believe truth is best discovered through life experiences and empathy.
“
I have experienced the exhilaration of working with Gary and Joe on trials.
Professor Gildin’s theories of the mind and Joe’s insights garnered from Hollywood come together, offering a new science-based perspective on how to capture a jury – or for that matter, a judge’s mind. So open yourself to a new method of persuasion and learn to see a trial in a new light.
— Harold C. Hirshman, Senior Counsel, Dentons US LLP
Get in Touch
Interested in learning more about our services? Reach out to Trial Story today, and let’s discuss how we can help elevate your advocacy through story.